Oh, Canada!

Most of you know that I no longer support my company’s Australia website and will not be headed Down Under again for work anytime soon. However, I remain in our International division, and in January took on a new role in Marketing for our Latin America and Caribbean clients. Same office, same building, but a new team to work with and new skills to learn. I have mixed feelings about the change, in general, but that’s the subject of another blog post.

Today I am once again in the International terminal of the Philadelphia airport, this time prepared to board an American Eagle flight to Toronto, Canada. Look at this cute little plane!

Good to see blue skies out there. A rainy flight in this thing could mean a lot of turbulence. . .

Almost as small as this plane is my new marketing team. Along with our colleague in Mexico City, who I hope to meet for dinner tonight, LatAm Marketing consists of my boss and me. Our little team of three is headed to Canada to learn from members of our group up north. All of the Canadian team members (about 50) report up through the same principal that I do, head of the Americas. Our Canada office has been up and running for about 7 years now, and their marketing team has grown a lot over that time. We have meetings set up tomorrow and Thursday to talk about events, digital advertising, product, PR, marketing measurement, and social media, along with a meet and greet with the head of the office and some time with Sales. It should be a productive trip! A lot for me to learn - though I’ve worked in our international division for 5+ years and am very familiar with our international websites, I have mostly worked on digital projects. My job was technically in a marketing organization, but I was a project manager focusing on the web. And I’ve never taken a marketing course!

So, not sure if this little trip will yield much blog-worthy material, but I guess it’s worth it to check in and report on what I am up to while out of the country for a few days.